3 Marketing Tips and strategies to Grow Your Instagram Following As A Food content creator or Food blogger. | Only Cookery. [size=4][highlight=transparent]Instagram is one of the most popular social networks today, with a 40 percent usage reach among the adult population worldwide. That makes it a platform worth investing time and effort in, but at times it can be difficult to build an audience. In this blog we will show you 3 marketing tips to grow your Instagram following if you are a food content creator or a food blogger.[/highlight][/size] [size=4][highlight=transparent]Here are three marketing-based tips/ strategies that will help you grow your Instagram following:[/highlight][/size] [size=4][highlight=transparent]1. Use the right hashtags.[/highlight][/size] [size=4][highlight=transparent]Hashtags are an important part of Instagram marketing. If you tag your food photos with the right hashtags, you will be seen by potential users interested in your content. However, we found out that many food bloggers do not use the right hashtags. They do use unique tags, but they do not extend their visibility with popular tags, this can be a common mistake.[/highlight][/size] [size=4][highlight=transparent]So what is the right hashtag? Hashtag marketing can be tricky. Although you can reach as many people as possible with generic hashtags like #photography, #food or #travel, they are also heavily used, so this might not work for you or your niche. [/highlight][/size] [size=4][highlight=transparent]For example, there are nearly 460 million posts with the hashtag #food. How can you make your post stand out? You can get around this problem by using a mix of popular and niche hashtags[/highlight][/size] [size=4][highlight=transparent]Take Nadia Caterina Munno or as we all know her on IG @the_pastaqueen, she has over 975,000 followers on Instagram and does an amazing job with hashtags. Here’s an example of one of her recent reels: [/highlight][/size] [size=4][highlight=transparent][img width=623.9999999999999]https://lh3.googleusercontent.com/5BrzTFfQT_Cyf4MK94HMl_L5lniwMxTv733bhI5OEJXlvG7QIlEk79eagXTqZjOYb_lfQQ8G7yvrYdGfWCiqVLAXs3hnG5b700tJT1dh_5oRp46GYQjLtn8Y7kc38ag35H0_AWF1=s0[/img][/highlight][/size] [size=4][highlight=transparent]Each of her posts have [/highlight][/size][b][size=4][highlight=transparent]three kinds[/highlight][/size][/b][size=4][highlight=transparent] of hashtags:[/highlight][/size] [b][size=4][highlight=transparent]Niche tags[/highlight][/size][/b][size=4][highlight=transparent]: Hashtags like #pastaqueen are part of this category. They are relatively less common, and your followers also expect a certain type or topic for your posts. With these hashtags, you can invite yourself into this exclusive community of Instagrammers and your followers feel like they are a part of your niche.[/highlight][/size] [b][size=4][highlight=transparent]Unique tags[/highlight][/size][/b][size=4][highlight=transparent]: These are hashtags that are used to build a following. If you are a food blogger who posts on a variety of topics, you may want to give your followers the option to follow posts on one of these categories. @the_pastaqueen uses hashtags like #italianchef, #italiancooking and #italianfood for this purpose.[/highlight][/size] [b][size=4][highlight=transparent]Popular tags[/highlight][/size][/b][size=4][highlight=transparent]: Even though hashtags like #food, #quickrecipe and #recipes are insanely popular, she still uses them. A huge number of people follow these hashtags and they are worth using despite the stiff competition. [/highlight][/size] [size=4][highlight=transparent]2. Use partnerships to increase your visibility.[/highlight][/size] [size=4][highlight=transparent]Big companies use influencer marketing by paying popular Instagrammers to spread the word about their brands. But as an individual content creator-blogger, you would probably find this strategy prohibitively expensive to grow your Instagram following. However, there is a way to benefit from a partnership that promotes both you and the brand.[/highlight][/size] [size=4][highlight=transparent]The best approach is co-marketing. Partner with other Instagrammers who have a similar following to promote your posts together. A typical co-marketing campaign works like this:[/highlight][/size] [ml][ul][li indent=0 align=left][size=4][highlight=transparent]Find those who have a similar follower count as you.[/highlight][/size][/li][li indent=0 align=left][size=4][highlight=transparent]Find brands that target the same audience as you.[/highlight][/size][/li][li indent=0 align=left][size=4][highlight=transparent]Solicit shout-outs and mentions from these Instagram accounts in exchange for a similar shout-out from your side. The idea behind this is that followers of both accounts will take notice of each other's posts.[/highlight][/size][/li][li indent=0 align=left][size=4][highlight=transparent]As your Instagram following grows, find new co-marketing partners with a larger following.[/highlight][/size][/li][li indent=0 align=left][size=4][highlight=transparent]Measure the effectiveness of your campaign.[/highlight][/size][/li][li indent=0 align=left][size=4][highlight=transparent]Try spontaneous shoutouts to companies telling a brand you liked a product. Users who are tagged in a post will usually send you a shoutout back.[/highlight][/size][/li][li indent=0 align=left][/li][li indent=0 align=left][/li][/ul][/ml][size=4][highlight=transparent]3. Promote your blog through a call to action.[/highlight][/size] [size=4][highlight=transparent]The above strategies will help you grow your Instagram following. However, they do not automatically lead to visitors to your blog or website. Use a call to action (or CTA, as it's called among marketers) to drive traffic to your blog.[/highlight][/size] [size=4][highlight=transparent]In our most recent research, we found out that most food bloggers-creators do not use this technique. If you want to drive traffic to your blog-site, you have to accept that Instagram does not allow hyperlinks in posts, therefore you must add this link to your Instagram bio and keep your followers updated at all times.[/highlight][/size] [size=4][highlight=transparent]Christina Marsigliese or as we know her @scientifically.sweet does a magnificent job promoting her foodie website and her recipes on her instagram posts and bio.[/highlight][/size] [size=4][highlight=transparent][img width=624]https://lh4.googleusercontent.com/VQ9y4NeP2ZTC6dch04xdXkKTPP71ldtxcWuetcDSldNhZYI8eOV9U9elAjpU7Wmlcdlb60kAt9mf2FzbMTzE1tUUCFBLTyJP_jF6S5oj5aeLr_03QbzA6EtjfwKois5vt4ZONbHh=s0[/img][/highlight][/size] [size=4][highlight=transparent][img width=624]https://lh4.googleusercontent.com/O0d7a1sEcWSYhJLFfkd6JcOvYiRL4fuR7fTWHE1Y5Ll64zJsU5RZX_LBMZmUfgc1jN6Ba1TBGUphoAWH2-HNICa9W4ubOOxQX8R6DbFDS4vkMXsaXnpjkdVuJ-YNECBn5CIcft_X=s0[/img][/highlight][/size] [size=4][highlight=transparent]The screenshot shows that each of her posts go with determined CTAs:[/highlight][/size] [ml][ul][li indent=0 align=left][size=4][highlight=transparent]A direct link this way her followers can access her website by using a URL on her profile.[/highlight][/size][/li][li indent=0 align=left][size=4][highlight=transparent]A reminder in each post of her website/blog that a link to their recipe is available above.[/highlight][/size][/li][li indent=0 align=left][/li][/ul][/ml][size=4][highlight=transparent]This way, followers who are interested in her recipes can visit her site by using one of these options.[/highlight][/size] [size=4][highlight=transparent]By using the right hashtags and marketing strategies, you will increase the visibility of your posts. [/highlight][/size] [size=4][highlight=transparent]They will help you grow your Instagram following and set up your blog/ website for more visitors through relevant calls to action. Did you find the strategies listed in this article helpful? If the answer is yes, please leave a comment and share with anyone who might find this information useful!  [/highlight][/size] [size=4][highlight=transparent]Only Cookery.[/highlight][/size]