How to Use TikTok for your Food Business | Only Cookery. [justify][size=4][highlight=transparent]TikTok, love it or hate it, the power of this social media platform is undeniable. Maybe you used to be of the opinion "I never download TikTok, it's for kids", only to now realise that it's the reason why your screen time has increased by 75%. Maybe you have never heard of it, or maybe you just thought it was a waste of time that you were scrolling through in the midst of yet another block. Whatever you think about this social media giant, prepare to see another side of TikTok you may not have heard of, its marketing side.[/highlight][/size][/justify] [justify][size=4][highlight=transparent]In this article, we will explain the ever-growing popularity of TikTok and how this benefits marketing campaigns and how many are even making money with the app.[/highlight][/size][/justify] [justify][size=4][highlight=transparent] [/highlight][/size][/justify] [justify][size=4][highlight=transparent][img width=624][/img][/highlight][/size][/justify] [justify][/justify] [justify][b][size=4][highlight=transparent]How to Use TikTok for Marketing[/highlight][/size][/b][/justify] [justify][/justify] [justify][size=4][highlight=transparent]TikTok is a Chinese video-sharing focused social networking service. Bit of a mouthful right, luckily TikTok rolls a little easier off the tongue. It’s used to make short-form videos on a whole array of topics, including (but by no means limited to):[/highlight][/size][/justify] [ml][ul][li indent=0 align=justify][size=4][highlight=transparent]Dance.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Food.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Travel. [/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Comedy.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Education. [/highlight][/size][/li][/ul][/ml] [justify][size=4][highlight=transparent]TikTok is used for creating, sharing and discovering short videos, they tend to range from about 15 seconds long, to a minute. It is primarily used by younger audiences, with the average age group using it being 16-24. It stands as an excellent creative space where those using it can quickly, cheaply and easily express themselves and their passions through their content which is shared within the community.[/highlight][/size][/justify] [justify][size=4][highlight=transparent]TikTok is extremely popular, the app itself has been downloaded an astonishing 2.6 billion times worldwide. In Q1 of 2020 the app had 315 million downloads – this is the best quarter by any app – ever. Still not convinced? In November 2018 TikTok reported around 690 million monthly users, as of February 2021, this is expected to have risen beyond 1.1 billion.[/highlight][/size][/justify] [justify][size=4][highlight=transparent]TikTok is, by its very nature, fast-paced. With quick and snappy videos catching the attention of users it is a powerful marketing tool to focus your efforts on. Many food businesses have taken well to using the app. Whether you are a food blogger, cookbook author, chef or restaurant owner you can show off your foodie creations cheaply and quickly.[/highlight][/size][/justify] [justify][/justify] [justify][size=4][highlight=transparent][img width=624][/img][/highlight][/size][/justify] [justify][/justify] [justify][b][size=4][highlight=transparent]How to use TikTok for your foodie-food business[/highlight][/size][/b][/justify] [justify][size=4][highlight=transparent]TikTok is free and a very quick way to expose your business to a potentially very large audience. However, you should familiarise yourself with the app and learn how to create the best and most engaging videos before you start posting.[/highlight][/size][/justify] [justify][/justify] [justify][size=4][highlight=transparent]This may take a little trial and error, but there are a few tips:[/highlight][/size][/justify] [justify][size=4][highlight=transparent]Film behind the scenes of your business. People love to learn about the people and processes behind an account. This can be done by showing behind-the-scenes footage of cooking, meeting employees, packaging your product, cooking mishaps, and more![/highlight][/size][/justify] [ml][ul][li indent=0 align=justify][b][size=4][highlight=transparent]Captivating Content. [/highlight][/size][/b][size=4][highlight=transparent]Think about what makes your content stand out from the rest. It needs to be engaging so users do not just skim it.[/highlight][/size][/li][/ul][/ml] [ml][ul][li indent=0 align=justify][b][size=4][highlight=transparent]Use a tripod[/highlight][/size][/b][size=4][highlight=transparent]. If you are filming yourself cooking, use a tripod or set up your camera/phone somewhere you can get good shots.[/highlight][/size][/li][li indent=0 align=justify][/li][li indent=0 align=justify][b][size=4][highlight=transparent]Use popular sounds[/highlight][/size][/b][size=4][highlight=transparent]. If you are posting videos that you want a lot of people to see, use a sound that's popular on TikTok and gets a lot of views. If you use it in the background of your video, anyone who clicks on that sound will be able to see your video - even if they do not follow you.[/highlight][/size][/li][li indent=0 align=justify][/li][li indent=0 align=justify][b][size=4][highlight=transparent]Use hashtags[/highlight][/size][/b][size=4][highlight=transparent]. If someone searches for hashtags like #food and #cooking, your video may come up, too. Using tones and hashtags are both good tips if you do not have a lot of followers to begin with, as you can expose your account to a larger audience. [/highlight][/size][/li][li indent=0 align=justify][/li][li indent=0 align=justify][b][size=4][highlight=transparent]Favour algorithm[/highlight][/size][/b][size=4][highlight=transparent]. If you tag your video with #fyp and #foryoupage, your video will be favoured by the algorithm, as this indicates that it should appear on the general 'For You Page' - where all videos can be seen, regardless of whether you follow the account or not.[/highlight][/size][/li][/ul][/ml] [justify][size=4][highlight=transparent][img width=624][/img][/highlight][/size][/justify] [justify][size=4][highlight=transparent]If you take the time to ensure quality videos, it can really pay off. Many people are massively using the app to their advantage, becoming famous on TikTok and spreading the word about their food business. A good example of this is the home cook mom @feelgoodfoodie - she’s a hard working mom creating amazing dishes, with 1.5M followers on TikTok, and over 9.7 million views![/highlight][/size][/justify] [justify][/justify] [justify][size=4][highlight=transparent][img width=624][/img][/highlight][/size][/justify] [justify][/justify] [justify][b][size=4][highlight=transparent]Stir TikTok Food Trends into your business[/highlight][/size][/b][/justify] [justify][size=4][highlight=transparent]So far, we have explained what TikTok is, how you can use it, and the benefits it offers - but now what? It's all well and good investing time and effort into TikTok videos if you know it will pay off, but first you should ask yourself if TikTok is right for your business.[/highlight][/size][/justify] [justify][size=4][highlight=transparent]One determining factor may be the demographics of your customers. For example, if you sell primarily to a younger audience or want to expand your target market, TikTok marketing is a good fit. However, if you are selling to older age groups, you may be better off using other social networking platforms like Facebook market, Ebay, Instagram and Etsy.[/highlight][/size][/justify] [justify][b][size=4][highlight=transparent]Benefits of a TikTok marketing strategy[/highlight][/size][/b][/justify] [justify][/justify] [ml][ul][li indent=0 align=justify][size=4][highlight=transparent]You'll potentially be posting to a large, international audience. [/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]It's easy to engage with your audience, whether it's through feedback, positive reviews, or simply interacting with customers in the comments section.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Video marketing is trending and gaining momentum quickly.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]It's easy to add links to your website from your videos.[/highlight][/size][/li][/ul][/ml] [justify][size=4][highlight=transparent][img width=624][/img][/highlight][/size][/justify] [justify][/justify] [justify][b][size=4][highlight=transparent]Tips for TikTok Marketing Campaigns[/highlight][/size][/b][/justify] [justify][/justify] [justify][size=4][highlight=transparent]Below are some more useful TikTok tips:[/highlight][/size][/justify] [ml][ul][li indent=0 align=justify][size=4][highlight=transparent]Use appropriate hashtags to ensure your content is seen by a wider audience.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Comment regularly and encourage comments on your posts.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Post the content your audience wants to see and do it regularly.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Follow the latest TikTok trends.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Make sure videos are interesting and have clear descriptions.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Collaborate with TikTok influencers with a large following and include them in your campaigns.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Use TikTok effects.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Set up a hashtag challenge.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Use TikTok ads.[/highlight][/size][/li][/ul][/ml] [justify][size=4][highlight=transparent][img width=624][/img][/highlight][/size][/justify] [justify][/justify] [justify][b][size=4][highlight=transparent]TikTok cooking videos: From pasta chips to whipped coffee[/highlight][/size][/b][/justify] [justify][size=4][highlight=transparent]On TikTok you can put a fun twist on classic dishes and meals, it allows wacky and wonderful creations, and it does it all in a short, one- minute clip. Food videos are some of the most popular on TikTok, with hashtags like #pastachips getting more than 1,0 Billion views. People love watching and recreating recipes, and there are many that have caught people's attention and thus gone viral. [/highlight][/size][/justify] [justify][/justify] [justify][size=4][highlight=transparent]Foods and drinks that are a good example of this are:[/highlight][/size][/justify] [justify][/justify] [ml][ul][li indent=0 align=justify][size=4][highlight=transparent]Feta pasta. [/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Whipped coffee.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Pesto eggs.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Tortilla wrap hack.[/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Pasta chips. [/highlight][/size][/li][li indent=0 align=justify][size=4][highlight=transparent]Hot chocolate bombs.[/highlight][/size][/li][li indent=0 align=justify][/li][/ul][/ml][justify][size=4][highlight=transparent][img width=624][/img][/highlight][/size][/justify] [justify][/justify] [justify][size=4][highlight=transparent]This is by no means to say that these are all new recipes invented on TikTok. Many of them are age-old recipes or family favourites that were simply passed on to a huge audience, making them a viral sensation! However, TikTok has done two things. First, the videos can reach a large and diverse audience, and second, the videos often show how to make them - or something similar - at home, making them more accessible.[/highlight][/size][/justify] [justify][/justify] [justify][b][size=4][highlight=transparent]Can foodies monetize with TikTok?[/highlight][/size][/b][/justify] [justify][size=4][highlight=transparent]Social media can be very beneficial to you and your business. If you have a large enough following and enough views and interactions with your content, you can actually make money with videos - and promote your business at the same time. [/highlight][/size][/justify] [justify][/justify] [justify][size=4][highlight=transparent]You can collaborate with other influencers on the app, pitch products, and advertise. You can also add links to websites or other social networks on your account to make it easier for potential customers to find your products or services.[/highlight][/size][/justify] [justify][/justify] [justify][size=4][highlight=transparent]The TikTok Creator Fund allows those who make videos to receive money if you are at least[/highlight][/size][b][size=4][highlight=transparent] 18 years old[/highlight][/size][/b][size=4][highlight=transparent], have [/highlight][/size][b][size=4][highlight=transparent]at least 100,000 followers[/highlight][/size][/b][size=4][highlight=transparent], [/highlight][/size][b][size=4][highlight=transparent]at least 100,000 video views in the last 30 days[/highlight][/size][/b][size=4][highlight=transparent], and you must have an account that meets TikTok's community guidelines and terms of service.[/highlight][/size][/justify] [justify][/justify] [size=4][highlight=transparent][img width=624][/img][/highlight][/size] [size=4][highlight=transparent]We hope this article has given you some useful insight into the ever-growing and increasingly popular TikTok. As always, if you found this article useful don’t forget to share it with all your foodie friends and leave a comment. [/highlight][/size] [size=4][highlight=transparent]Only Cookery[/highlight][/size]